A Sustainable Hair Care Routine
5 Steps To...
Inspired by our heritage of creating natural hair care in our original 1970s Mayfair salon, we’ve combined sustainable ingredients with innovative technology to bring you our Botanical Hair Care – four tailored collections for every hair type. They’re 100% vegan* and, like all our products, free from parabens and phthalates, and are silicon-free too. Elevate your at-home routine and learn how to look after your hair in five simple steps.
1.Target The Problem
Begin by identifying your hair type. To do this, you can examine a single strand of your hair.Fine hair refers to hair that can be barely seen or felt between the fingertips, while thick hair appears textured to the naked eye. If your hair is something in-between, then you have normal hair.
Next, turn your attention to what your hair needs. Does it crave hydration? Or perhaps it’s prone to greasiness? Do you often experience product build-up or live in a polluted city? Our Botanical Hair Care featured four tailored collections for every hair type, each enriched with a sustainably sourced, hydroponically grown herb.
3.On One Condition(er)
Each of our targeted shampoos is also matched with a conditioner, so you can layer and combine your choice of hair care and create a nourishing ritual just for you. Apply a small amount of conditioner to the mid-lengths and ends of hair to avoid product build-up at the root. Alternatively, why not switch up your regime and try co-washing – using conditioner before shampoo.
Suitable for normal hair types, try Hydrating Conditioner With Camomile to deeply moisturise and instantly detangle hair.
4.Leave A Fragrant Trail
With your hair freshly cleansed and conditioned, why not continue the ritual with a Hair Mist? A longstanding beautifying gesture, Ancient Egyptians would blend plant resins to create a wearable wax ‘hat’ that’d impart aromas throughout the day.
Formulated especially to be kind to hair without drying it out, our Suede Orris Hair Mist leaves strands delicately fragranced with a sensual trail of Tuscan orris, rose and jasmine absolute so you can leave a lasting impression.
5.Tips & Techniques
Finally, the key always lies in the technique. To help your hair maintain its tip-top condition, limit washing to just three times a week and be sure to rinse shampoo out with cooler water to stimulate blood flow to your scalp.
Towel drying your hair after washing and before applying conditioner helps to maximise your conditioner’s efficacy – wet hair won’t effectively absorb the best of your product. Then, keep hair warm whilst the formula gets to work and, again, rinse with cool water.